The Toronto District School Board voted against a proposal to install advertising-based television screens in its high schools last night.
If the proposal had passed, screens would have been installed in 66 schools, displaying advertising 30 per cent of the time for at least the next seven years.
By Reem Jazar
March 2010 - Rodrigo Fuentes, Harbord Collegiate's principal, shows off a flatscreen monitor that was a part of a pilot project. Perry King/Gleaner News
The Toronto District School Board is voting on March 9 about bringing video screen ads to as many as 70 Toronto secondary schools. The board is expected to vote in favour of the screens, with some restrictions to commercial advertising.
By Emina Gamulin
If the board of trustees votes yes at their next meeting, the deal between the Toronto District School Board and Onestop Media Inc. will see as many as 74 secondary schools receive video screens in common areas with ads running 30 per cent of the time.