NEW OWNERS TURN TO NEW METHODS TO ATTRACT CUSTOMERS

New restaurant Fuel House on Clinton has an eclectic menu and even more eccentric approaches to marketing their food. Mike Shulman/Gleaner News

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By Beth Macdonell

“I heard someone call this the Seinfeld election. The election about nothing,” says James Norrie, a social media researcher and associate dean at Ryerson University. “It seems pretty apathetic out there.”

Still, Norrie believes in the power of social media. “If social media can provoke social unrest to the point that a government can fall,” he says, “it can mobilize voters.”  Read more

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